Reconnect with your energy and build the work/life that makes you come alive.
We’ve all experienced creative flow, where time slips away and we leave our desks feeling more energized than when we sat down. But somewhere along the way, many of us slip into autopilot. We build impressive careers that feel empty. We create work that meets every brief but doesn't light us up. We live lives that look good on paper but leave us wondering, "Is this it?"
You weren't meant to just get by. You were meant to come alive.
“Before working with Tracy, my career as a graphic designer was floundering, and I felt quite anxious about my income and future. I had little sense of purpose and felt like I'd "missed the boat" in terms of "making it" in my field. I wasn't applying to jobs because I didn't even know what jobs to apply for. I wasn't feeling driven.
Deciding whether to dig back into my field or pivot towards writing, I hired Tracy for two reasons. One, their nice website caught my eye. Two, in our discovery call, a new energy emerged... hope! I felt heard and appreciated. Tracy's organization, clear communication, and the way they'd say "can I reframe that?" helped get me out of my negative headspace.
Thanks to Tracy, I'm clear on my path. Tracy's guidance has opened doors, and I'm even applying for teaching positions, something I'd been uncertain about for years. Tracy's coaching has truly been life-changing for me.”
– Sasha, Associate Editor at Urban Omnibus, The Architectural League of New York
You already have everything you need—unique creative gifts, deep wisdom, and an inner compass that knows what will make you thrive. But these get buried under layers of "shoulds” and old ways of thinking.
What if you could:
Wake up excited about your work instead of dreading Monday?
Trust your creative instincts and make bold moves with confidence?
Build a career that feels like an extension of who you really are?
Navigate challenges with resilience instead of burning out?
This isn't about starting over. It's about excavating what's already there—your authentic creative energy—and learning to build your work and life around it.
I work with creative leaders who are ready to stop operating on autopilot. Through personalized coaching, we'll uncover your unique creative energy patterns, clear internal obstacles, and design a path forward that feels authentically yours.
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“After coaching with Tracy, I’m thinking about my worth and the monetary value of my work in a really different way. I’m paying attention to the feedback I’m getting when I try different things and I’m leaning into what’s working without feeling like what’s not working is a failure.”
Lindz, Writer, Creator + Activist
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Tracy helped me get out of my own way and focus on my business' mission. Which was something I had lost track of. Her ability to stop me from going down a path of over-analytics and kindly but firmly direct me back to my own core values was priceless.
Jacob, Founder/Director, Field Projects
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“Tracy is a guide for finding the person inside of you that has been trying to get out. Tracy always helps me to find a genuine new perspective with my issues in a way that is compassionate and authentic. I am more fully the person that I am meant to be in the world. After coaching with Tracy, I have made more money this year than ever before and will have the most financial stability I’ve ever had.”
Rachel, Lecturer & Musician
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“Tracy met me exactly where I was for each coaching session, and often helped me move from a place of anxiety and overwhelm to clarity and purpose in my next steps.”
Katie, Director, Center for Justice and Innovation
Creatively-driven clients
My clients are multi-talented, values-driven, creatively-wired people seeking clarity, confidence, and momentum. They often face multiple career paths or project ideas and need support making a choice, feel tension between pursuing a “stable” job or something more values-aligned or creative, are seeking confidence to step into their true leadership power, or desire a fresh start, but fear making the wrong move.
Some of their obstacles are external: concrete responsibilities, available opportunities, and systems they belong to. But often they are also caught in their own stories about what they’re supposed to want and what they feel is expected of them. Together we work to help them step away from old narratives and start making decisions that align with their true self.
Whether you’re an artist, solopreneur, executive, creator, or leader, if you’re actively navigating change and seeking the right path forward, coaching is a solution to help you get direction, enliven your sense of possibility and live and work more aligned to who you really are.
Your Coach
Tracy Candido is a leadership coach certified by the International Coaching Federation. Tracy has a warm, engaging and quirky style that invites you to dream big and define your goals according to your unique essence. She uses practical solutions and mindset tools based in neuroscience and behavioral psychology to help you unhook from limiting beliefs and recalibrate the dials of your work and creative life so you can take your next steps and do the tremendous things you want to do.
Career Clarity Coaching
Coaching packages include 3-months of support with 6 bi-weekly, 60-minute sessions.
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As a coaching client, I help you with support, guidance and accountability to navigate change or actualize shift in your professional life. We collaborate to help you define a goal, take steps toward it, and navigate challenges with both practical solutions and mindset work.
Sessions are introspective in nature. You bring the focus for each session, whether it's to discuss a top priority, develop a plan, explore a longing, navigate an obstacle, or something else. Together we explore the area of opportunity, break down challenges, design a strategy for growth, reflect on progress, notice what is newly possible, and define your next action steps.
In between sessions you'll have time to take action, explore and experiment with the strategies discussed to make headway on your goal
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We treat action as a way to learn, not something you have to get perfect. This approach is grounded in a growth mindset: the belief that progress comes from trying, reflecting, and adjusting, not from getting it right the first time.
I use a simple tool I call the Breadcrumb Method to help you take small, meaningful steps toward your goals. Each step is an experiment designed to help you learn more about what works for you. It builds momentum, clarity, and self-trust without the pressure to have the whole path mapped out.
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At the core of my coaching process is an approach rooted in parts work—a powerful method to help you uncover and activate your inner resources. Together, we’ll explore the different parts, inner voices, or sub-personalities of yourself that influence your thoughts, decisions, and behaviors. By bringing awareness to these parts, we can identify your strengths, skills, and values, as well as any blocks standing in your way.
This process is about deepening your self-awareness and building a relationship with each part of you, whether it’s the visionary, the perfectionist, or the people-pleaser. When we acknowledge and integrate these parts, we unlock access to your full range of capacity.
Parts work is not just about self-awareness, it’s also a dynamic tool for taking action because you’re creating a clearer understanding of the motivations and fears driving your decisions. This clarity empowers you to take control of your narrative and lead from a place of deep self-trust.
As you gain clarity on your internal dynamics, you’ll be able to draw upon the right resources at the right time, accessing your strengths more effortlessly to close the gap between where you are and your future potential.
Tracy takes an intuitive, observant and structured approach to coaching which provides the perfect playing field to reach deep within yourself and uncover things you could never access on your own. Tracy provided the tools, support and landscape to help me identify who I am, who I want to be and how to bridge the gap between the two.
- Product Strategy Lead in a high growth startup
“After about 10 years professional experience and a stint at grad school, I had a few paths to take, but I wasn't sure how to begin going down them or if I should focus on just one. Tracy helped me clarify my values in relation to work, which helped me formulate potential futures that I was excited by and ways to pursue them. I feel more confident in both pursuing and creating opportunities that I would've felt reluctant to before. I have tools to tackle problems that used to seem like dead ends.”
– Graphic designer, NYC
