Design the work/life that feels like you.

We’ve all experienced creative flow, where time slips away and we leave our desks feeling more energized than when we sat down. But somewhere along the way, many of us slip into autopilot. We build impressive careers that feel empty. Or we procrastinate on passion projects but don’t know why. All of this may leave us wondering, "Is this it?"

You weren't meant to just get by. You were meant to come alive.

“When I started working with Tracy, my ten year career as a graphic designer felt like it was coming to an end, and I wasn’t sure what to do next. After six months of exploration, reflection, and eventually taking action, I felt much clearer on what I wanted the next chapter to look like. Within a few months of completing the coaching work, I found a full time job as Associate Editor for an online magazine. A little over a year after that, I was promoted to Managing Editor, and feel I’ve successfully pivoted my career. I’m not sure I would have landed where I am if it weren’t for that concentrated six months of coaching.”

— Sasha, Urban Omnibus

Career Design Coaching

For mid-career creative people ready to design what's next.

You're talented, ambitious, and successful by most measures. But somewhere along the way, the creative spark that once drove you got buried under deliverables, leadership responsibilities, and a paycheck that made it easy to ignore the growing restlessness.

Maybe you climbed into a corporate role that pays well but drains you. Maybe you moved into leadership and now spend your days in meetings instead of making. Or maybe you're in a job that was never the right fit, and you're finally ready to admit it.

You know you can't keep going like this: the Sunday scaries are getting worse, and you're craving work that actually energizes you: something that lets you create, think differently, and make an impact that matters.

You're here because you're ready to get back to what you're meant to do: build a career that's as dynamic and creative as you are, with the flexibility, freedom, and fulfillment you've been missing.

Let's design it together.

The Formula That Makes Careers Work:

PATHS + PEOPLE + TOOLS + ACTION

I often hear of a misconception about career design: that the path from A to Z is linear: a moment of sudden certainty followed by a straight line to a new destination.

The truth is that career design is exploratory, iterative, and decidedly non-linear. The process requires experimenting with possibilities, gathering real-world data, and allowing your understanding to evolve as you go.

And the pain points are real: How do you explore new directions without abandoning your current income or credibility? How do you talk about your interests when they're still forming? How do you know which hunches are worth pursuing? And perhaps most challenging: how do you give yourself permission to not have it all figured out?

What’s important to remember is that you are a creative person and experimenter at heart. If anyone is going to figure this out, it’s someone as inventive as you.

And you have me on your side. I help you explore and define your possible next paths—the ones you already have hunches about, your fantasies, and your current reality. And even if you have no idea where to start, we solve for that too.

We also go beyond reflection and planning so you can get out into the world and take action. Action consists of connecting with people already living those paths, using targeted tools and frameworks to clarify your thinking, and making moves that generate real insights.

We'll apply this formula systematically to your career exploration, building momentum through consistent small steps rather than waiting for one big leap.

“Working with Tracy helped me navigate making a career transition by thinking through different strategies for my job search, understanding what was blocking me, activating my network, and brainstorming different career possibilities. I highly recommend working with her if you're looking to make moves, understand what you really want, and need help taking the steps to get there. She is an excellent coach!”

— Development Leader, NYC

The Details

  • Coaching can take the shape of a 3 month package or on-demand sessions, and both include 60-minute coaching sessions and focused support to begin your next career chapter

  • The 3-month package includes 6 × 60-minute bi-weekly coaching sessions

  • The on-demand sessions are at your own discretion, whenever you need them

  • Both on-demand and 3-month packages include:

    • Career appraisal to map your paths, skills, values, and transferable strengths

    • Challenge-specific frameworks and exercises: How to narrow down ideas, networking scripts, research guides, how to talk about what you do, and more

    • Me as your thought partner to explore what’s working, what’s not, and what you want to change

    • Mindset frameworks that help you break out from limiting beliefs and blocks, including parts work and shifting current perspectives

    • Personalized action plans after each session

    • Coaching journal to track insights, patterns, and progress

The Journey

Define & Launch

In session: We'll define your paths—the two to three directions you want to explore. These are your hunches, the possibilities that have been tugging at you.

Action plan: For each path, you'll take the first small step in all three dimensions: Research, People, and Field Experience.

Assess & Adjust

In session: Reflection on what's working or not so much. We'll address challenges that have emerged and introduce relevant exercises and frameworks, including mindset techniques to eliminate blocks.

Action plan: Take the next small step for each path, deepening your exploration through research, conversations, and real-world experience.

Deepen & Clarify

In session: Another checkpoint. Patterns are emerging now. We'll work through specific challenges and refine your approach.

Action plan: Continue building momentum with your next action steps across all three paths.

Integrate & Plan Forward

In session: By now, you'll have real data about what resonates and what doesn't. We'll consolidate your learning and map out next steps.

Action plan: Your final action cycle—and a plan for how you'll continue this exploration beyond our work together.

This program is for mid-career creatives who are ready to stop spinning their wheels and start gathering real information about what's possible.

If you're ready to explore your next career chapter with structure, support, and a proven formula, I would love to work with you. Book a chemistry call to connect with me and learn more.

Creatively-driven clients

My clients are multi-passionate, values-driven, creatively-wired people seeking clarity, confidence, and momentum about their next chapter. They often face multiple career paths or project ideas and need support making a choice, feel tension between pursuing a “stable” job or something more values-aligned or creative, are seeking confidence to step into their true leadership power, or desire a fresh start, but fear making the wrong move.

Some of their obstacles are external: concrete responsibilities, leadership challenges, and available opportunities. But they are also caught in their own stories about what they’re supposed to want and what they feel is expected of them. Together we work to help them step away from old narratives and start making decisions that align with their true self.

If you’re actively navigating change and seeking the right path forward, coaching is a solution to help you get direction, enliven your sense of possibility and live and work more aligned to who you really are.

Your Coach

Tracy Candido is a leadership coach certified by the International Coaching Federation. Tracy has a warm, engaging and straight-forward yet inviting style that invites you to dream big and define your goals according to your unique essence. She uses practical solutions and mindset tools based in neuroscience and behavioral psychology to help you unhook from limiting beliefs and recalibrate the dials of your work and creative life so you can take your next steps and do the tremendous things you want to do.

“Tracy takes an intuitive, observant and structured approach to coaching which provides the perfect playing field to reach deep within yourself and uncover things you could never access on your own. Tracy provided the tools, support and landscape to help me identify who I am, who I want to be and how to bridge the gap between the two.”

- Product Strategy Lead in a high growth startup

“After about 10 years professional experience and a stint at grad school, I had a few paths to take, but I wasn't sure how to begin going down them or if I should focus on just one. Tracy helped me clarify my values in relation to work, which helped me formulate potential futures that I was excited by and ways to pursue them. I feel more confident in both pursuing and creating opportunities that I would've felt reluctant to before. I have tools to tackle problems that used to seem like dead ends.”

– Graphic designer, NYC

Coaching can help you navigate change or make a shift. If you’re ready to explore, book a chemistry call to meet Tracy and learn more.